We are now HERO MTB Himalaya 2014
HASTPA proudly announces that we have joined hands with the Biggest integrated bicycle manufacturer in the world – Hero Cycles and UT Bikes. Hero Cycles needs no introduction, they are the pioneers of cycling industry in India and have been instrumental in establishing a base which is now ready to explode into the newer segments. The seeds for this collaboration were sown at this years MTB Himalaya Shimla edition 2014. We are collaborating with Hero Cycles on a long term basis with a common vision of establishing India as a premium Mountain Biking Destination. We want to make sure that MTB Himalaya reaches the pinnacle of MTB Events and the effort that has been put in over the last 10 years is brought to justice. This tie-up will ensure that the riders in India get access to world class bikes and world class cycling infrastructure at a reasonable price. We pioneered MTB Culture in India 10 years ago and with the channel and visionary strength of Hero Cycles we will ensure this combination will redefine the cycling industry in India.Hero Cycles has already launched their new age bikes under the brand name of UT Bikes and this clearly shows their vision of entering the premium bike segment with quality products. We hope we can achieve together what we have set out for. We hope all of you will support us in our new partnerships as we try to deliver the best for you.